Student Recruitment

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact the international student population touching 1,043,839 strong in 2016, the OECD estimates the total number of international students worldwide will exceed 8 million by the year 2025.

The result has been intensifying competition, particularly among English-speaking colleges and universities here in the US, seeking the rewards of increasing and diversifying their international student populations. In this time of budget cuts and slowing domestic enrollment, internationalization has transformed from desirable bonus into an institutional imperative, but achieving such goals is no straightforward task and resource efficiency is increasingly a necessity.

Source: IIE.ORG

Because of size and fragmentation, international brand marketing in the global education sector is even more difficult than in the US market. Even when focusing specifically on the US market for recruitment, due to finite resources, majority of institutions zero in on a limited geographic radius.

The Internet and social media marketing make it feasible to expand your radius; however, a major critical component often overlooked is the importance of utilizing outsourced experts who specialize in foreign student recruitment. These outsourced experts often yield consistently higher numbers in their recruiting efforts.

Institutions that have directly employed foreign recruiters experienced variable results and often unfavorable outcomes.

As a matter of a legal standing when selecting an outsourced recruiting expert, be sure the experts selected are not engaged in unethical practices or bait and switch tactics.

BPPE Consulting is a California based education consulting firm abiding by Standard International Student Recruitment Practices (SISRP). BPPE Consulting’s practices meet or exceed policies set forth by American International Recruitment Council and National Association for College Admission Counseling.

 

BPPE Consulting offers expert recruiting in the following countries: